Since 1978: 40 YEARS OF ADS from the archives of Independent Truck Company

An amazing collection of adverts that appeared in Skateboarder, Action Now, and Thrasher magazines from the Indy archives. From the very first one in 1978 featuring Rick Blackhart right up to July 2018 with C.J. Collins.

Featuring photography by Mike Blabac, Grant Brittain, Glen E. Friedman, Spike Jonze, Mike O'Meally, Tobin Yelland, Mark Whitely, Daniel Harold Sturt, Lance Dawes, Richard Hart, Jeff Kendall, Atiba Jefferson, Craig Stecyk III, Brian Gaberman and so many more. 

Skateboarding from Steve Olson, Brad Bowman, Scott Foss, Salba, Hosoi, Rocco, Billy Ruff, Rick Ibaseta, Ocean Howell, Julien Stranger, Ethan Fowler, Cardiel, Brian Anderson, Andrew Reynolds, Danny Supa, Ali Boulala,Koston, and again a huge amount more. 

Hardbound, full colour, first edition with a foreward by Lance Mountain.


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