Environmental Product Development In Skateboarding with Jordan Utz
An interview with Jordan Utz, the creative director of Satori Movement, on reducing his companies impact on the planet, and promoting a sustainable, organic lifestyle through the culture of skateboarding. ReLife are their new line of wheels that use cleaned and shaved old wheels as the core with their own formula formed around the outside for a new rolling surface. Essentially a dual durometer wheel with your old wheels as the core.